Agency: Leo Burnett Vietnam
Creative Lead: Cơ Lý
Copywriter: Quyên Trần
Designer: Hoàng Phạm, Trâm Nguyễn
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Objective: Get Vietnamese Gen Z consumers to choose Samsung Galaxy A12 as the most prefered SMP by convincing them that it is the most innovative one that leads breakthrough tech innovation and enables consumers to be distinguished & ahead from others (esp in TET holiday)
Social Narrative:
Camera Chuẩn Hạng A. Tiên Phong Khác Biệt
Referral:
Facebook Posts:
1. Nối dài trải nghiệm hạng A. Link
2. "Săn Tết" hạng A. Link
3. Tiễn Ông Táo về trời trên "cá chép" hạng A. Link
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